It’s a fact! If you do not track your customers (capture their names and email addresses) you are throwing away thousands every month….and those thousands come off your bottom line.
We all know that the biggest cost is getting that new customer right?… Of course you know that. So why, once you have the customer do you not keep him/her? You do? So what is the customer’s name and email address? If you don’t have those details at least, you don’t keep your customers, you will sell to passers-by. If they drop by, you will gladly sell to them, if not, you don’t know them and cannot invite them back through specials, new products etc.
I have consulted internationally and I have always been astounded by how few businesses understand the importance of the Client lists…….and yes, it is lists, Current and past clients/customers and prospective clients/customers. These lists are worth thousands and that income will cost you almost nothing, so why not collect the details?
In all honesty, I have found a few businesses (very few) that do collect “some” customers details when they remember. When asked what they do with these details, even fewer businesses do anything with them….and the reason for that is that they do not know what to do with these customer lists.
There are three ways to grow your business (a topic for another blog) and for all of them you need customers. If you have no Customer lists, you have to pay dearly to get customers. If you have the 3 lists, your growth is almost free. Could you do with free money? You could? Well…start those lists because that is where that untapped cash lays.
But how do I get these lists you ask? Well… that is the topic of my next blog. Subscribe and keep up to date with all our news and views on Small Business Marketing Secrets.
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